CARTER UPGRADES ITS RETAIL STORES WITH NEW MERCHANDISE & LOOK

All stores should be converted by year’s end

SALEM, VA – March 1, 2025. Carter Machinery continues transforming its retail stores by adding new merchandise lines and redesigning the appearance of existing retail spaces.

Bryan Gregory, Carter’s Director of Customer Experience, says that the addition of new merchandise to Carter’s retail stores – such as new Carter and Cat® co-branded items, Costa sunglasses, and Yeti products – is helping develop and deliver pride among customers and Carter team members.

Customers are already taking notice of the retail stores’ transformation based on the overwhelmingly positive feedback they’re sharing, says Zach Truman, Carter’s Retail Merchandise Administrator.

A “Carter Retail Store” is planned for every Carter location by the end of 2025.